Nine Reasons to Exhibit at the Western States Horse Expo

Customers come to get real face time with you, to be educated and inspired as well as finding some great sales on the products and services they are seeking. Keep this in mind when you attend. Keep these key points in mind when you exhibit: be friendly, have a great display and bring some good deals too! Success is right in front of you. Looking you in the eye.

Here are nine reasons you need to exhibit at the Western States Horse Expo:


Capture new customers, generate sales leads and set future appointments.

Tip: A product or service giveaway is a good incentive for people to give out their information.


Consumers want to buy and are ready to buy = immediate sales.
Meeting you in person can be the factor that influences their buying decision, so smile!

Tip: Bring more than enough product to sell. Include a coupon for a future purchase to entice them to shop with you again- in a store or online.


Your company will be seen by thousands of new eyes helping create brand recognition.

Tip: Give them a good first impression of your product. Hand out samples, give a short demonstration, provide a video clip, whatever works for your product or service to give people a “hands-on” experience.


See what your competition is doing and stand out.

Tip: Design a booth that draws in attention from the other side of the venue. Don’t forget to add icons reminding customers to find you on social media and to use your special event hashtag while at the show.


Consumer shows are a great place to launch a new product and hear feedback from the public.
 It’s like a focus group of thousands of people that get to try your product for the first time.

Tip: Listen to their reactions and report back to your founders.


Consumer shows are alive with tons of activities, installations, seminars, and exhibitors- there’s so much going on and the customer wants to see it all, including your booth.

Tip: Give them a reason to stop and ask for more information about your business.


Horse Expo attendees are your target audience a.k.a. pre-qualified customers.

Tip: Be prepared to talk about your business. Have your business cards and a flyer about your company available to handout. Face-to-face marketing is natural at consumer shows, so be ready.


Show off your product in real life.

When customers have the opportunity to touch, feel, taste or smell the product, they are more likely to buy. Educate them.


The show producer invests heavily in marketing the event.
Marketing happens extensively, and in MANY forms, MANY months before the event is going to happen by the Western States Horse Expo. As soon as you sign up, all the hard work is done for you.

Tip: Exhibitors must share in the responsibility for their success and notify their contacts and prospects of their event participation.